Top Producing Real Estate Agent, Amy Hoffman, Specialist in Home Sales in Northeast Los Angeles and San Gabriel Valley, Launches New Website

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Pasadena-based real estate agent Amy Hoffman, representing both homebuyers and sellers in the San Gabriel Valley and Northeast Los Angeles, has launched a new state-of-the-art website. The website illustrates Hoffman's commitment to service and the unique, artistic areas she serves.

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Eagle Rock real estate agent Amy Hoffman's new state-of-the-art website.

I wanted to create a website that captures, in both look and feel, the Arts and Crafts Movement that influenced the architects who gave these particular homes and neighborhoods the character they are so admired for.

Real estate agent Amy Hoffman, in association with Pasadena-based Berkshire Hathaway Homes, has released a new, state-of-the-art website featuring home listings in communities in Northeast Los Angeles and the San Gabriel Valley. The website features branding that reflects Hoffman's expertise in assisting both buyers and sellers in purchasing and selling the character homes unique to these communities.

Hoffman provides service in Eagle Rock, Highland Park, Mt. Washington and Pasadena, CA and brings specialized knowledge of the Victorian, Tudor revival, California craftsman and bungalows and Spanish revival homes inherent to those neighborhoods. According to Hoffman, whose background lies in home improvement and home decor, buyers and sellers of vintage homes stand to benefit from hiring an agent with her knowledge and expertise.

"I understand how to keep a classic home classic," said Hoffman. "I can provide insight into proper maintenance needed to preserve a home’s historic character, its value and also the value and character of the neighborhood as well. These are small-seeming but important matters to keeping home values high and a buyer's investment profitable."

The website and branding were designed by BrightBulb Solutions, a local full service boutique marketing agency. BrightBulb was retained to design an advanced website that reflected the unique spirit and culture of the communities represented by Hoffman. Banners and promotions feature classic turn of the century homes built from 1890 up to mid-century modern homes built through the 50's.

"I wanted to create a website that captures, in both look and feel, the Arts and Crafts Movement that influenced the architects who gave these particular homes and neighborhoods the character they are so admired for," stated Hoffman. "In these communities, we're seeing buyers who are drawn to these areas not because they have the best schools or because their jobs are in close proximity, but because they appreciate the beauty of these neighborhoods and want to live in them."

Hoffman, who has earned certifications for her skill in short sales, contract forms and sustainable green homes, is a longtime resident of Eagle Rock, CA, a community recently named by Redfin as "the second hottest neighborhood" in the United States. Aside from representing home sellers and buyers, Hoffman offers commercial real estate services including sales and leases.

The website further features Hoffman's exclusive listings, an MLS search, information for buyers and sellers, short sales, house flipping, property search, mortgage calculator, client testimonials and a one-of-a kind resource library of articles related specifically to buying and selling homes in these uncommon neighborhoods.

"The website is warm and inviting, which reflects our friendly and expert approach to client service," stated Hoffman. "But more important, it is technical and state of the art, which shows not only our commitment, but our abilities to use the most advanced technologies to properly market homes for sale, or to find the perfect home for a buyer. When I look at the website, I see me and my values looking back at me."

Amy Hoffman's website may be viewed at

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Amy Hoffman
since: 08/2014
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Amy Hoffman Residential & Commercial Real Estate
since: 08/2014
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