This is a great way to reach the male demographic of conservative online buyers who want to feel secure and safe in all situations.
Past News ReleasesRSS
Danbury, CT (PRWEB) July 29, 2014
Macromark (http://www.Macromark.com), a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing the release and benefits of its “Survival Life” list.
“This list has been available through Macromark since April of this year and has garnered significant results,” says David Klein, president and CEO of Macromark. “This business-to-consumer list is narrowed to a safety-conscious consumer, typically male, who has the need to be prepared for any emergency situation. These consumers want to be able to survive dangerous situations while carrying items that are inconspicuous.”
According to Klein, the products from Survival Life are typically discovered by consumers through online advertising and e-mail promotions, with the most popular items including a wallet knife, instant fire strikers, and food growing instruction cards. In addition, all of the supplies from Survival Life are compact, extremely effective, and practical for usage in tight situations.
“Like any other list that Macromark provides, the Survival Life list is fully customizable by a number of variables,” Klein explains. “This is a great way to reach the male demographic of conservative online buyers who want to feel secure and safe in all situations.”
“Many of the consumers from Macromark’s Survival Life list go on to spend approximately $150 on outdoor-related merchandise and publications,” he concludes. “We’ve seen over 300,000 buyers thus far and anticipate continued success for this list.”
Macromark specializes in providing targeted and relevant consumer and business lists used for prospecting, lead generation, and direct marketing sales. The company is one of the largest direct mail and targeted list brokers in the U.S., providing additional services in e-commerce, insert media, print media buying, and database marketing services. Macromark currently has over 300 consumer and business-to-business clients across the U.S., Canada, and internationally. The company prides itself on exemplary service and clear list management and brokerage objectives. To learn more about Macromark, visit http://www.macromark.com, contact Macromark at 845-230-6313 or by e-mail at david(at)macromark(dot)com, or visit its location at 39 Old Ridgebury Road, Suite C3, Danbury, Connecticut, 06810.