Announcing The Institute for Strategic Enrollment Management @Sunriver

Share Article

One of the most influential professional development opportunities in enrollment management will return in 2020, 3 Enrollment Marketing Inc. and The Institute steering committee announced today. Registration opens October 1.

The Institute for Strategic Enrollment Management at Sunriver

The Institute will take place June 29-July 3, 2020.

The Institute is an amazing experience not just for the education, but also for the space and time to reflect on what you’re learning, the opportunity to commiserate with and bounce ideas off seasoned pros, and the ability to leave with a comprehensive strategic enrollment plan.

Today at the 2019 National Conference of the National Association for College Admission Counseling, the revival of one of the industry’s most groundbreaking professional development events was announced.

The Institute for Strategic Enrollment Management @Sunriver, OR will take place June 29-July 3, 2020. Registration begins October 1.

It’s predecessor, the Snowmass Institute, shaped the careers of enrollment leaders—and the profession itself—for over 30 years.

Particularly amid the changes and challenges today’s enrollment leaders face, the need for such an encompassing experience is stronger than ever. Snowmass alumni Chris Ferguson, Associate Vice President of Enrollment at Occidental College and Patricia Maben, President of 3 Enrollment Marketing, spent several years working to bring this incredible opportunity back for emerging enrollment leaders. They built a team, including several alumni and Snowmass faculty members Joe Merante and Jim Scannell, to build a new Institute.

More than ever before, success as an enrollment leader requires a tremendous skill set and a strong network. Building both was, and will continue to be, a hallmark of The Institute.

The schedule and the setting are specifically designed to provide ample opportunity for reflection, planning, and connecting that will shape both attendees’ careers and the outcomes they are able to affect for their campuses. Attendees will:

  • Learn from and incorporate into their approach influences from the world beyond higher ed—and identify opportunity within that new context.
  • Connect the responsibilities of leading an institution to concrete enrollment planning.
  • Learn innovative techniques in developing and implementing a successful enrollment management strategy.
  • Experience built-in time to reflect, discuss, and plan.
  • Gain perspective, advice, and guidance from the country’s leading enrollment professionals, who serve as faculty and mentors.
  • Get inspired and reinvigorated by the natural beauty and serenity of Sunriver, Oregon.

Attendees will leave The Institute with the foundation of a strategic enrollment plan for their campus and a professional mentor who will guide and support them through its implementation.

The steering committee building The Institute includes experienced enrollment leaders from a diverse range of institutions and with a wide variety of professional interest areas:

Joe Merante, Faculty of Snowmass Institute
Jim Scannell, Faculty of Snowmass Institute
Chris Ferguson, AVP of Enrollment, Occidental College
Patricia Maben, President, 3 Enrollment Marketing
James Rogers, CEO, 3 Enrollment Marketing
Susan Dileno, VP of Enrollment, Ursuline College
Mary Grondahl, VP of Enrollment and Marketing, The College of Saint Rose
Jacque Varsalona, VP of Institutional Advancement, Wilmington University

For more information on The Institute for Strategic Enrollment Management @Sunriver, visit

3 Enrollment Marketing, Inc. is sponsoring and spearheading The Institute in our passion to advance the enrollment profession—and the professionals in it.

About 3 Enrollment Marketing
We are modern marketing built for higher ed. Enrolling a student is challenging—and as marketing channels grow and the technology solutions to manage them multiply, it’s not getting any easier. In fact, it can take coordinating up to six vendors to try to build a comprehensive marketing plan. That’s insanity. 3E stops the insanity and manages the complexity. We are difference makers.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jacqueline Gregory
Visit website