We often see a significant gap between what companies assume people want and what they actually need.
SAN FRANCISCO (PRWEB) February 25, 2020
AnswerLab, the nation’s largest independent user experience research (UX) firm announced today the launch of their first international team in Gurgaon, India. The new team will provide crucial ethnographic insights and design research necessary to drive digital innovation in the region.
With more than half a billion internet users, India is one of the largest and fastest-growing digital markets. Silicon Valley innovators and global brands are responding by investing in user research in order to understand the wants and needs of Indian consumers.
“We often see a significant gap between what companies assume people want and what they actually need,” said Amy Buckner Chowdhry, AnswerLab Founder and CEO. “This knowledge gap is even greater between the west and the emerging markets in India.”
As the premier brand for user insights, AnswerLab’s mission is to help brands create experiences people love. The company provides user research and strategic customer experience consulting services for the world’s most recognized brands. AnswerLab's UX research findings help clients improve user engagement, reduce development costs, and increase conversion rates.
AnswerLab is quickly establishing their presence in India, building on strong growth in the US; AnswerLab saw a 3-year revenue growth of over 220% and, in 2019, grew to 130 employees.
In addition to launching the new team with field research and lab-based research capabilities in Gurgaon, Founder and CEO, Amy Buckner Chowdhry was named one of 50 Innovative Leaders by the World Innovation Congress in Mumbai, India earlier this month.
AnswerLab enables brands to bring a human-centered design process to every product they launch. They focus on user experience research to understand what people see, do, think, and feel when using websites, mobile applications, voice interfaces, AR/VR, wearables, and other digital products.
AnswerLab’s clients depend on their recommendations about product concepts, features, design and messaging to create more engaging customer experiences that drive results. Global market leaders select AnswerLab as their user experience research partner, including Google, Facebook, Amazon, American Express, Walmart, Honda, Genentech, and FedEx.