This is an outstream video unit that’s been set up within our written content to monetize mobile web traffic, which has been challenging to properly monetize
Leawood, KS (PRWEB) March 22, 2016
Answer Media, a leading online video ad tech solutions company, is pleased to announce that it is officially launching its open, proprietary VideoMosh publisher monetization platform.
VideoMosh has been available in beta for several months now, but it’s being officially launched now as an open platform for any publisher in need of video monetization solutions to capitalize on the increasingly robust digital video trend. Through VideoMosh, a publisher will gain access to multiple video monetization options that create new ad inventory using a diverse video library of more than 300,000 videos; a highly configurable video player; and unique outstream and native video ad units. The in-feed, auto-play video ad units-- often described as outstream video-- have proven to generate instant monetization (from auto play) for publishers and great results for advertisers.
According to published reports, Nikao Yang, SVP for Global Marketing and Business Development, Opera Mediaworks, has cited that auto-playing video specifically created for native, in-feed environments can have a major impact on results like purchase intent and likelihood to recommend. “We have been using the VideoMosh In Line ad unit for a few months now,” said Jay Miletsky, Founder and CEO of Sequel Media International, which runs lifestyle and relationship web properties such as PuckerMob.com. “This is an outstream video unit that’s been set up within our written content to monetize mobile web traffic, which has been challenging to properly monetize.” Miletsky said Sequel Media has seen upwards of a 5X lift on some of their pages compared to mobile display.
“The results generated by Sequel is a clear example of how VideoMosh can help publishers meet the challenges of increasing monetization from video and implementing a proper video strategy,” said Loren Wilson, CEO of Answer Media.
VideoMosh.com showcases more than 300,000 short and long form videos available for qualified publishers to instantly access, embed and create pre-roll video inventory that gets monetized from demand partners. Other publisher features of the platform include Playlist builder/management tools to give publishers flexibility to find videos and create playlists of videos they choose to place on their pages. For example, a publisher focused on music content might want to loop five Foo Fighters music videos within a single player embed, or create a full page of ten different classic Foo Fighters videos.
The platform also features a fully responsive HTML 5 player to play videos, and ads from the VideoMosh catalog across any device.
It also offers several outstream video units or video ads without the need to run in front of video content, that auto play once in view regardless of device or environment, even on iOS devices. VideoMosh also offers reporting building as well as a Facebook monetization program that helps Facebook fan page owners, who enjoy sharing videos with their followers, to get paid a portion of ad revenue when sharing from the VideoMosh video catalog. Videos ads shared from VideoMosh play in-feed on Facebook.
All the solutions provided to publishers through the VideoMosh platform create premium, viewable ad inventory that advertisers can purchase programmatically through the Answer Media Private Marketplace via Deal ID.
About Answer Media
Answer Media partners with publishers to create engaging, native video content and advertising experiences for desktop and mobile channels. In Q2 of 2014 alone, there were 38.2 B free videos viewed across the Web, and budgets have been rapidly moving into online video advertising making it the fastest growing digital advertising segment. Answer Media partners with both smaller publishers with few resources to employ video strategies as well as large, prominent publishers with their own video catalogs.
Answer Media was founded in 2012 and is based in the Kansas City metropolitan area, with offices in Tampa, Los Angeles and New York City.