The Surging Male Grooming Sector Drives Growth in the Deodorants Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Deodorants. The global Deodorants market is forecast to reach US$17.3 billion by 2020, driven by the steadily rising per capita spending on men's personal care products.

Deodorants: A Global Strategic Business Report

Follow us on LinkedIn – Defined as a cosmetic preparation developed to conceal and suppress unpleasant body odors, deodorants are today universally used. Deodorants are considered cosmetics, as they are non-therapeutic and do not alter the basic function of sweat glands. The growing emphasis on the importance of personal hygiene is benefiting sales of deodorants in the global market. The continuing massive urbanization in emerging markets and its influence on consumer purchasing patterns, of discretionary products such as beauty and luxury goods, will benefit sales of deodorants. Other key factors driving growth in the market include rising levels of employment, double-digit wage growth, increase in the number of dual income families, and the desire to purchase aspirational brands among the expanding base of affluent middle class population. While women represent a traditionally large consumer sector, the rapidly emerging male grooming market will offer opportunities for future growth. Increased spending by men on personal grooming products will help boost sales in the market. Premiumization of the personal care industry and globalization of cosmetic brands are expected to benefit sales of branded products.

The growing concerns over the health hazards caused by cosmetics present a real opportunity for organic and natural deodorants. Manufacturers are therefore focusing on the development of products featuring certified organic ingredients free of parabens, polyethylene glycols (PEGs), and hormone-disrupting chemical fragrances and petrochemical ingredients. Products featuring organic ingredients like coconut oil, and essential oils are therefore forecast to witness maximum growth. Future growth in the market will also be supported by packaging innovations, line extensions, and value added product features such as no-white marks and no-yellow stain sprays.
The demand in developed market will be driven by the development of long-lasting products that offer quick and effective protection against odor. Spray deodorants constitutes the largest market segment, followed by stick and solid deodorants. Roll-On deodorants are poised to register the fastest growth in the coming years, supported by convenience and ease-of-use benefits.

As stated by the new market research report on Deodorants, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a projected CAGR of 7.5% over the analysis period. The growth in the region is driven by rapidly growing population, rising standards of living, increased spending on personal hygiene products, and the adoption of an active, on-the-go lifestyle among the expanding base of educated and affluent middle class population. Underpenetrated markets of India and China will especially drive growth in the region.

Major players covered in the report include Avon Products Inc., Beiersdorf AG, CavinKare Pvt. Ltd., Church & Dwight Co. Inc., Colgate-Palmolive Company, Elder Health Care Ltd., Henkel AG & Co., KGaA, HYPERMARCAS S.A, Lion Corporation, Mandom Corporation, Marico Limited, McNROE Consumer Products Pvt. Ltd., Oriflame Cosmetics S.A., Procter & Gamble Company, Revlon Inc., Tom's of Maine Inc, Unilever N.V., Verdan Sàrl., among others.

The research report titled “Deodorants: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East, Latin America (Brazil, Mexico and Rest of Latin America) and Rest of World. Product segments analyzed in the report include Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants.

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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