Application Experts, A Fund Management Software Company, Releases 2014 Year in Review Summary

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App-X, the leader in alternative asset management software, reviews the 2014 year including new products, new executive, and awards

Fund Management Software
We’ve added a lot of great resources and products to our team and have been busier than ever.

Application Experts (, a provider of cloud-based fund management software solutions, today released its Year in Review for 2014. Application Experts experienced significant year over year growth and exceeded yearly expectations. Highlights from this year include the addition of two new products, new Director of Sales and Marketing, and awards by B Corp and ColoradoBiz.

All these pieces together have made App-X a success in 2014. “This year has been very successful for us,” said App-X CEO Kevin Kelly. He continues, “We’ve added a lot of great resources and products to our team and have been busier than ever. We are optimistic for the coming year. Overall, it should be an excellent year for PE and alternatives, as Security will continue to be a high priority for firms and we'll be announcing some new developments in our security policies soon.”

In 2014, App-X has added two new products, AIM Investor Correspondence and ShareSecure that integrates with Fund Management Software AIM. Both products were developed with the help of client feedback and both address what App-X sees as gaps in the market for tools that expedite and simplify the creation of and sharing of documents with investors and other parties. App-X also added a new Director of Sales and Marketing position to join the executive team, and will provide the App-X clients with the best support and management. To round out this years accomplishments, App-X was awarded the ColoradoBiz Top 250 Private Companies and B Corp Best for Worker’ list.

App-X believes the average fund size is up significantly up from last year, with fundraising up 26% this year. As a result of historical slower deal volume and larger fundraising efforts, there is $1.2T of “dry powder” waiting to be deployed into the market. “Firms are getting a little restless and quality Deals is really important,” notes App-X CEO Kevin Kelly. He continues, “Successful fund managers will need to provide transparency, reporting, and communication to differentiate themselves for LPs.”

About Application Experts (
Application Experts (App-X) is the leading provider of flexible, web-based software solutions for Alternative Asset Fund Managers, Institutional Investors, and Impact Investors. Since 2006, App-X has worked with a wide variety of leading organizations in the alternative asset management community, including fund managers, funds of funds, institutional investors, and impact investors. Subsequently, App-X has developed a unique, holistic perspective on the Alternative Asset industry, resulting in a continually-evolving and feature-rich set of products that are flexible enough to handle a wide variety of investing scenarios.

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Jeff Vahrenwald
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