Today, in this extremely crowded app stores it is impossible for the developers to create a successful business model out of their app without being discovered by a certain number of ‘right’ audiences.
New York, NY (PRWEB) February 27, 2014
AppN2o, one of the leading app marketing service providers, recently conducted a successful webinar in collaboration with Openxcell Technolabs. The webinar was aimed at bringing forth the most basic fundamentals of App Marketing. It witnessed the presence of more than 250 active participants as the webinar proficiently covered the 5 w’s of App marketing- Why App Marketing? What are the requirements to start app marketing? How to do app marketing? When should app marketing be intoduced? Where should be the focus for better results? This basic yet comprehensive list of questions that were formulated after substantial research proved highly valuable for the potential developers and marketers across the globe who are looking forward to market their apps effectively in order to get noticed.
Today, in this extremely crowded app stores it is impossible for the developers to create a successful business model out of their app without being discovered by a certain number of ‘right’ audiences. Yes, encountering a definite number of downloads is not at all an easy task and to fulfill the same it has become essential to promote the app to the right audience who can actually leverage the application’s ranking and eventually pull the app at the top. It is this reason that has compelled the developers to find solace in app marketing tactics if they are actually willing to be successful amidst the competition. However, app marketing is not the developer’s area of expertise but certainly the marketers’.
“Being a developer and developing an app would surely produce effective end results but being a developer and marketing the app would definitely require putting in extra efforts which is not possible without having a thorough understanding of all the app marketing aspects that the developers would require to deal with.” said the CEO of AppN2o and Openxcell Technolabs who also served as the panelist of the respective webinar. While the Marketing Manager for AppN2o and openxcell technolabs, Vinod Sanadhya who hosted the webinar said “The developers are now well-versed with the fact that only app marketing can leverage their app’s success but it is equally important for them to gain in-depth insights on the how, what and when of app marketing strategies in order to understand the real potential of this aspect, that will eventually help them in implementing the strategies even more effectively.”
With the clear aim of serving the developers with a complete set of knowledge of app marketing, the queries regarding ‘Why’ to implement app marketing strategy simply unfolded the importance of the same for the deliverance of a successful business. ‘What’ are the requirements for app marketing focused on developing an app that serves a purpose to the users, strategizing an effective monetization plan and also mentions all the other must-have essentials that strengthens the backbone of the marketing strategies. ‘How’ to do app marketing brought forth all the essential app marketing tools. It deals with a complete know-how of their benefits and what difference can these tools make if they are implemented accurately. The compilation of these tools are a set of individual services offered by AppN2o. While the importance of pre-launch and post-launch app marketing was well explained under ‘When’ should the app marketing strategies be implemented. Whereas, ‘Where’ should the developers focus to gain better results interestingly threw light on the three most important aspects of app marketing namely monetization, app localization and advertising.
On the whole, the webinar managed to provide the developers with a complete knowledge of the in-depth functioning of the above mentioned elements and a better understanding of how app marketing can actually reward the apps with better discoverability in the app store, good rating and reviews followed by increased number of downloads and finally making a profitable business out of the app.
AppN2o is a brainchild of OpenXcell Technolabs - a leading offshore Mobile App Development Agency. The company holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app marketing centre located in India.
Contact Details: Consult AppN20 today for any queries regarding App marketing. It provides 360 marketing solutions with its deliverance of exceptional services. You can Drop in a line at firstname.lastname@example.org or email@example.com and one of our consultants will get in touch with you with a solid answer. Visit http://www.appN2o.com