Apple Pay was launched at an exciting time in the payments industry coinciding with the EMV upgrade as POS machines have been created to accept both electronic payments via Apple Pay as well as the EMV Chip and PIN system.
Las Vegas, Nevada (PRWEB) January 19, 2015
Velcro Pay brings transparency to the credit card processing industry by shopping the rates and services with multiple providers on behalf of small business owners to ensure the small business owner is matched with the correct processor for their specific business type. Velcro Pay acts as a protective shield for small business owners who might not understand the nuances of merchant services; they make sure the small business owner does not get themselves into a contract that is unfair or has inadequate services included for their needs.
Velcro Pay launched a program this week that provides merchants a Free Apple Pay enabled POS machine that is also EMV Chip ready to coincide with the update due later this year. Apple Pay has been a game changer in the payments industry this past year combining technology solutions and small business payment processing. “Apple Pay was launched at an exciting time in the payments industry coinciding with the EMV upgrade as POS machines have been created to accept both electronic payments via Apple Pay as well as the EMV Chip and PIN system. Apple Pay also offers a tremendous convenience for individuals who always carry their phone but sometimes forget their wallets, like me,” stated Matthew Loughran Executive Vice President of Velcro Pay. “The majority of small businesses we ask are totally unaware about the EMV technology upgrade and fraud liability shift that is coming later this year where the liability of fraudulent charges will shift from the banks and card brand companies to the merchant,” added Loughran.
Velcro Pay is striving to educated merchants of the major shift in liability and also ensure that the merchant has the correct tools to comply and protect themselves. That is why Velcro Pay has launched the program to offer free Apple Pay and EMV ready POS machines to small business owners. For more information on EMV and Apple Pay please visit http://www.velcropay.com/apple-pay-and-emv/
About Velcro Pay
Velcro Pay was founded to assist small business owners in finding the right merchant service plan for their specific business vertical at the most competitive price on the market. Velcro Pay remains diligent in their goal to deconstruct and make transparent the process of acquiring merchant services for small business owners around the United States. To obtain more information please contact Velcro Pay at 877-901-6474 or http://www.VelcroPay.com