Appreciation Marketing may seem like common sense – it is integrating the process and system that makes it work.
Seattle, WA (PRWEB) September 04, 2013
Lynnwood, WA-based experts for digital marketing services, WSI (We Simplify the Internet) Marketing Plus, recently announced they are also helping business owner’s leverage and integrate Appreciation Marketing efforts as part of an overall marketing strategy. The company now offers a high-touch, low-cost and efficient process for business owners to attract and keep customers.
For busy professionals and business owners, it can seem overwhelming to keep in touch with referral partners, as well as prospective and existing customers. Appreciation Marketing is a system of expressing gratitude. This system supports businesses and leaders to reach out in kindness and acknowledge people who are important to them and their business.
Many businesses are inconsistent in expressing appreciation to their customers. It is commonly discussed in business publications that it is cheaper, easier, and more effective to keep current customers than it is to acquire new ones. An Appreciation Marketing system can help businesses retain customers, as well as develop deeper relationships with their business partners and customers.
WSI Marketing Plus’s core digital marketing services include website design and development, search engine optimization, search engine marketing, content marketing, email marketing and digital marketing consulting. These efforts are heavily focused on online lead generation to acquire new customers. Once a lead is generated online, however, the lead can be nurtured using Appreciation Marketing. Appreciation Marketing, in combination with email marketing and social media efforts may be part of the overall nurturing process.
WSI Marketing Plus owner, Melinda Davies says, “At first, it can feel vulnerable to come out from behind a business name and logo, to acknowledge, appreciate and celebrate customers in a direct, meaningful way. We’ve learned that the top reasons people stop doing business with most companies are: they feel their business is being taken for granted and they don’t feel appreciated. This difference of interacting sets us, as well as many of our clients, apart from our competitors. This experience and understating is what motivated us to add appreciation marketing to our services offering. Appreciation Marketing may seem like common sense – it is integrating the process and system that makes it work.”
To learn more about WSI Marketing Plus, visit http://www.wsimarketingplus.com or call 425-954-7544.