Delightful New No-Cost Augmented Reality App “La Collec’ des Doodingues” from Casino is Monstrously Good Fun for Children & Parents

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La Collec’ des Doodingues from Casino immerses children in a world of monstrously good fun as they use their device to meet and greet the silly, crazy and friendly members of the Casino Doodingues band. The new, no-cost augmented reality app is available for iPhone, iPad and Android-enabled devices.

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La Collec’ des Doodingues available now for iPhone, iPad and Android

In addition to introducing their child to healthier eating choices, parents will appreciate how easy La Collec’ des Doodingues’ is to use.

Parents who want to put a huge smile on their child’s face, while at the same time teach them the importance of eating a healthy and balanced diet, can now download the delightful new augmented reality app La Collec’ des Doodingues from Casino.

To enter La Collec’ des Doodingues’ fun, crazy and monstrously good world, children simply need to follow four easy steps:

1. Use their device to scan one of Casino’s 32 gourmet and funny products made from quality ingredients. Products can be found offline across Casino’s hypermarkets, supermarkets and convenience stores in France or online at: http://www.doodingues.fr/doodingues/les-jeux/la-collec.

2. Watch with joy as a unique and friendly member of the Casino Doodingues band comes to life through animation, and performs crazy, funny and silly actions. The band includes: Freedoo, Dooris, Doonut, Poupidoo, Dooxter and Doominique.

3. Take a photo of the delightful scene and add it to their collection.

4. Share their photos with friends and family.

“In addition to introducing their child to healthier eating choices, parents will appreciate how easy La Collec’ des Doodingues’ is to use,” commented Alain Berne of Casino. “In just a matter of minutes, they’ll be able to teach their child how to use all of the features, so they can use the app independently.”

La Collec’ des Doodingues’, the delightful new no-cost augmented reality app that is monstrously good for children and parents, is available now for iPhone and iPad from the App Store at: https://itunes.apple.com/app/le-lancer-de-doodingues/id679564344 and for Android-enabled devices from Google Play at:
https://play.google.com/store/apps/details?id=com.casino.doodingue.lacollec.

Additional app information, including profiles of the Casino Doodingues band members, an overview of the app’s gourmet products, and more, is available at:
http://www.doodingues.fr.

For more information or media inquiries, contact Charlotte Lutrot on +33 1 53 65 52 51 or clutrot(at)groupe-casino(dot)fr.

About Casino Group
Casino Group is a retail group specialized in the sale of food and non-food products through a network of hypermarkets, supermarkets, convenience stores and the ecommerce, in France and internationally. It generates a turnover of around 42 billion euros, 63% of which outside of France, through more than 12 000 retail outlets including 9 389 in France.

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Mark Johnson

Charlotte Lutrot
Casino IT
33 1 53 65 52 51
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