Apptimize Introduces Cross-Platform A/B Testing and Feature Release Management to Enable Rapid Innovation Across All Channels - Mobile, OTT, Web, and Server

USA - English

• USA - English

SAN FRANCISCO, Oct. 25, 2018 /PRNewswire-PRWeb/ -- Apptimize, the leader in accelerating innovation for mobile and OTT apps, is announcing the release of A/B testing and feature release management products for web, mobile web, hybrid mobile, and server. The complete innovation suite will enable product teams to rapidly and seamlessly optimize the entire customer journey and track results across channels in the following ways:

• Cross-Platform User Tracking: Apptimize Cross-Platform tracks unique customers across properties from mobile, web, OTT, and even in-store. This allows companies to track how innovation on one platform impacts metrics on the other platforms and their bottom line. As digital shopping and content consumption has become more multi-channel (according to MarTechSeries, omnichannel shoppers now account for 27% of all retail sales revenue), it's critical that companies track and understand the entire customer journey.
• Ensure a Consistent Experience: Unlike existing solutions on the market, Apptimize was built with mobile at its core which is inherently user-focused. Just as Apptimize's mobile A/B testing solution automatically ensures that every individual user sees a consistent user experience from session to session, Apptimize's cross-platform A/B testing solution can also maintain consistency across platforms as each user moves between devices.
• Still the Leaders in Mobile: With Apptimize Cross-Platform, customers will also be able to A/B test and manage feature releases for both the client and server sides of the mobile app. This means that Apptimize's patented visual editor technology for iOS and Android can be paired with new server-side capabilities to control content recommendation and personalization algorithms, capture user lifecycle tracking and measure revenue metrics.

"Apptimize started with enabling mobile innovation because it was the hardest problem to solve technologically. We were the first to develop a visual editor for mobile. We were the first to offer A/B testing for OTT. Over the last year, we've been tackling this difficult problem of enabling our customers to rapidly innovate on the whole user journey without unintentionally showing the same user two different experiences when that user moves from mobile to web or vice versa. No one has solved this because web-first solutions inherently find user tracking between sessions a challenge. Because Apptimize started with mobile, our technology was naturally positioned to create a better solution for the cross-platform user journey." -- Nancy Hua, Founder, Apptimize.

About Apptimize
Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.

SOURCE Apptimize