"Apptimize’s React Native SDK makes it so that you don’t have to sacrifice accurate results for speed and ease of use anymore"
SAN FRANCISCO (PRWEB) March 07, 2019
Up until today, it’s been difficult for React Native apps to A/B test and iterate quickly because previous efforts into A/B testing native mobile apps require integration and maintenance of bridge code that can be brittle and resource intensive. With Apptimize’s React Native SDK, this is no longer the case.
Companies who use React Native for the development of their mobile and OTT apps can now easily A/B test and release new innovative features using Apptimize.
“Most mobile apps that use React Native have resorted to A/B testing on mobile web because it has been so hard to test directly in the mobile app itself. This work-around leads to inaccurate results because the users in a downloaded app can behave pretty differently than users on a mobile website. Apptimize’s React Native SDK makes it so that you don’t have to sacrifice accurate results for speed and ease of use anymore,” says Scott Ings, Apptimize’s VP of Product. “Apptimize enables mobile teams to run A/B tests quickly and with fewer resources.”
Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, A&E, and Glassdoor have created amazing user experiences with Apptimize. To learn more, visit https://apptimize.com.