Apptimize Releases Native Support for React Native

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Apptimize, Inc., announces the release of its React Native SDK for A/B testing and feature release management.

"Apptimize’s React Native SDK makes it so that you don’t have to sacrifice accurate results for speed and ease of use anymore"

Apptimize, Inc., announced today the release of its React Native SDK for A/B testing and feature release management. This product update further enables mobile app development teams to innovate faster with fewer resources. Facebook’s React Native framework has always helped teams easily build native apps for iOS and Android by allowing developers to code in JavaScript.

Up until today, it’s been difficult for React Native apps to A/B test and iterate quickly because previous efforts into A/B testing native mobile apps require integration and maintenance of bridge code that can be brittle and resource intensive. With Apptimize’s React Native SDK, this is no longer the case.

Companies who use React Native for the development of their mobile and OTT apps can now easily A/B test and release new innovative features using Apptimize.

“Most mobile apps that use React Native have resorted to A/B testing on mobile web because it has been so hard to test directly in the mobile app itself. This work-around leads to inaccurate results because the users in a downloaded app can behave pretty differently than users on a mobile website. Apptimize’s React Native SDK makes it so that you don’t have to sacrifice accurate results for speed and ease of use anymore,” says Scott Ings, Apptimize’s VP of Product. “Apptimize enables mobile teams to run A/B tests quickly and with fewer resources.”

About Apptimize

Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, A&E, and Glassdoor have created amazing user experiences with Apptimize. To learn more, visit https://apptimize.com.

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Lynn Wang
Apptimize
+1 (617) 721-9897
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Lynn Wang
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