Arabella Rose Boutique Hair Salon Takes to Social Media with Regular Client Photos

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The Buckinghamshire, UK based boutique hair salon Arabella has embraced social media to promote their services and keep in touch with the local community while showcasing the work of their hair stylists

With profiles on the main social media networks, the boutique hair salon Arabella Rose, located in Buckinghamshire, UK, is using the networks to showcase the work of its stylists while also engaging the local community and increasing its exposure.

The hair salon, which specializes in hair extensions made from real human hair, imported from Russia and Ukraine has taken to Instagram, amongst other networks, to share a steady stream of before and after photos of their clients who have undergone a transformation at their premises. This sort of social media platform is perfect for the type of photographic images which have been effective at showcasing the services and skills on offer at this Buckinghamshire based salon. “With so many social platforms to choose from, it can be hard to know which ones to focus on when trying to promote a business” one social media commentator explained. “But the key is to pick the right network for the type of content you are sharing, which in the case of Arabella Rose and their photos, is a very visual one such as Instagram of Pinterest” he continued.

However, it’s not just the photo sharing social network Instagram that the marketing savvy snappers from Arabella Rose have been engaging with. Other more mainstream social media networks such as Facebook and Twitter have also been a good source of exposure with followers and fans on both platforms reaching into the hundreds. “While being everywhere all the time isn’t possible for the social marketing campaigns of most small businesses, picking two or three networks to really focus on is a more realistic proposition for most establishments” a social media expert revealed. “By knowing your target audience, you can market the right types of content, on the right channels, in order to grow your business and following effectively, without sapping all your free time in exchange for little results” he continued.

Twitter has been especially useful for the salon when it has come to promoting the special offers and limited period discounts available at Arabella Rose, as well as showcasing the skills of their stylists. With a loyal following happy to share social media posts made by the salon on Twitter, the reach of each tweet can be expected to extend far beyond the current number of followers the salon itself has.

The number one social network, Facebook, cannot be overlooked, with its business focused features, such as location, opening hours, and other relevant information being added to the profiles. This allows other Facebook users to quickly ascertain when the salon is open and where it is located, without having to rely on a third party service.

With the boutique hair salon, which is a certified Easilocks hair extension salon, due to celebrate their one year anniversary of the first opening of their doors, it appears that their social media marketing efforts are paying off and helping to keep the clients rolling in and the appointments calendar busy. By choosing the right social network for the right business, sharing content online can be an effective approach to marketing.

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Dr M Mansoor Siddique

Richard Whiteman
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