Aragon Research Reveals the 2019 Globe for Sales Engagement Platforms

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Sales engagement platforms represents a new category that offers a targeted digital work hub for sales teams.

sales engagement platform globe 2019

Aragon Research publishes third Globe report for sales engagement platforms.

Making customer engagement easier is a critical factor in sales success.

Aragon has published its third Aragon Research Globe for Sales Engagement Platforms, 2019, identifying nineteen major providers in the sales engagement platform (SEP) market and providing a comprehensive overview of their strengths and challenges. The report cites that the growth of the SEP market is in part due to sales operations and enablement teams, which often report to the chief revenue officer, realizing that they need more than the standard office suite bundled with CRM.

The report also identifies major trends in the market such as the increase in variety and availability of sales communications and learning technologies, the rise of document generation technologies, and the growth of guided selling. Aragon feels that AI-based guided selling will emerge in 2019.

“Sales organizations that want to evolve alongside their customers’ expectations need a sales engagement platform if they are not using one already,” said Jim Lundy, CEO of Aragon Research. “Making customer engagement easier is a critical factor in sales success, and the new technologies emerging in the SEP market—like document generation—will help sales organizations take their success to new levels.”

The providers evaluated in this Globe report include: Bigtincan, Brainshark, ClearSlide, DealHub, DocSend, Highspot, Insite Software, Journey Sales, Olono, OneMob, Outreach, Pitcher, SalesHood, SalesLoft, Seismic, Showpad, vablet, VanillaSoft, and Zoomifier.

Executive leaders should use this report to help them understand the current state of the market and help them begin to evaluate sales engagement platform providers that support their enterprise goals. Aragon clients can access The Aragon Research Globe for Sales Engagement Platforms, 2019 in the AIN client community or on aragonresearch.com.

About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.

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Patricia Lundy
@AragonResearch1
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