Aragon Reveals the 2020 Tech Spectrum for Workflow and Content Automation

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Aragon identifies 12 providers who are making a difference in the workflow and content automation market.

2020 Aragon Research Tech Spectrum for WCA

Aragon identifies 12 providers who are making a difference in workflow and content automation

Workflow and content automation is leading the charge as the enterprise races to become fully digital.

Aragon Research has published the Tech Spectrum for Workflow and Content Automation, 2020. The report evaluates twelve key providers that are leading the charge in the WCA market.

Workflow and content automation (WCA) has evolved from the digital transaction management market as a go-to category that allows enterprises to automate the creation and routing of content. It effectively accelerates the rate at which information flows between enterprises, people, and important business systems by automating workflows and producing intelligent documents with valuable process analytics.

Many enterprises that started with basic document generation on either a batch or real-time approach now need to look further at the lifecycle and identify ways to automate the entire process.

Digital assistants are an emerging trend within WCA, and Aragon predicts that some providers will offer what we call a ‘content assistant’ by the end of year 2020. Aragon feels that with conversational AI, WCA providers will be able to provide an assistant to help with the task of generating a document or in some cases, filling out a form.

The key benefits of deploying WCA include:
Faster digital transactions
Faster time to revenue
Reduced errors and human oversight

“Enterprises should focus on automating critical documents with the end goal of better customer journeys and faster time to outcomes,” said Jim Lundy, CEO of Aragon Research. “Workflow and content automation is leading the charge as the enterprise races to become fully digital.”

The providers evaluated in this Tech Spectrum include: Adobe, Conga, DocuSign, HelloSign, Kofax, Mitratech, Nintex, OpenText, PandaDoc, Quark, Smart Communications, and Upland. Aragon clients can access The Aragon Research Tech Spectrum for Workflow and Content Automation, 2020 in the AIN client community or on aragonresearch.com.

About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com.

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Patricia Lundy

Calvin Smith
@AragonResearch1
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