Los Gatos, CA (PRWEB) September 10, 2013
Argus Insights will be providing real time coverage of the upcoming Apple event on 10 Sep 2013. Rather than reporting on what is happening at the Apple event, Argus Insights will be providing on-demand analytics of how the market is responding to new product announcements. "For the first time, both Apple fans and skeptics can see how the broader consumer market is responding to the new innovations Apple shares in real time," said John Feland, CEO of Argus Insights.
During the iPhone 5 launch in 2012, the number of Apple related tweets peaked at over 800,000 tweets per hour; the 2013 event is forecasted to drive even more social traffic. While the gadget blogs have offered live coverage of events for a number of years, this is the first time the public will be able to see how the consumer market responds to Apple in real time. Argus Insights leverages its proprietary analytics platform to deliver a constantly updated snapshot of what aspects of the Apple announcement drive social conversation. View the livestream during the Apple event by visiting this link.
By starting with key anchoring concepts that have emerged from Apple consumer Twitter conversations over the past weeks, Argus Insights will be identifying the topics that excite consumers and drive conversations regarding the Apple announcements. This analysis summarizes the consumer market reaction by processing Apple feeds straight from the Twitter firehose. “We are excited to provide this service for free to give the savvy public insight into whether or not Apple will deliver the innovation consumers are craving,” shared Feland.
About Argus Insights
Argus Insights is a social intelligence firm that delivers actionable insights to businesses by identifying shifts in consumer demand and purchasing behavior by using social media. By leveraging a proprietary toolset, Argus Insights analyzes consumer usage behavior to determine customer adoption. These insights help businesses strengthen their connection to consumers, position effectively against competitors, and accelerate sales.
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