Redwood City, CA (PRWEB) December 13, 2013
Arktan (http://www.arktan.com) announced today that A&E has chosen Arktan's comprehensive social platform to power A&E’s new groundbreaking site and its many unique social experiences, including Social Video. AETV.com re-launched on December 11th, 2013 and represents one of the most compelling Social TV and Social Video integrations in the Social TV industry to date.
The site’s unique visualization of real-time social content highlights curated fan conversation around each episode of A&E's TV shows along with seamless integration of advertising and social commerce by brand partners.
The site's real-time second-screen component allows fans to participate in the social conversation during live broadcast of the shows. The most popular social posts by fans are featured in “A&E Social Moments,” and integrated into video clips and full episodes of A&E’s programming.
Arktan SocialStreams and SocialPulse products are providing A&E with the platform for rich social integration throughout the new site. One of the key features of the social integration is A&E being able to identify the biggest social moments during live broadcast of its shows by using Arktan’s social analytics and big data technology.
After the biggest social moments have been identified, they are combined with social curation: Tweets and posts made by fans on Facebook, Instagram, Tumblr, and GetGlue during these social moments are integrated into video clips and on-demand videos of the shows’ episodes.
Arktan is supporting the real-time second-screen conversations and curated social hubs for all the shows, and the social integration of the shows with on-demand video.
“A&E’s new site is taking Social TV and Social Video innovation to the next level, and Arktan is proud to be providing the social platform for the site. This innovative site brings together big data, social analytics, unique visualizations of social content, and a very compelling video integration with social,” said Rahul Aggarwal, CEO and Co-Founder of Arktan.
About Arktan, Inc.
Arktan's innovative real-time social curation and conversation products are powering social experiences for a growing number of leading media, entertainment, TV, sports, and consumer brands. Arktan has earned an unmatched reputation in the industry as a trusted strategic partner with innovative technology solutions and excellent customer service.
Brands are using Arktan’s products to create engaging social experiences on their sites, mobile apps, and on-air. The products extend curated real-time social content and conversation from Twitter, Facebook, GetGlue, YouTube, Instagram, Pinterest, and all other leading social platforms and blogs, for social interaction.
Warner Music Group, Sony Music, Universal Music Group, TNT, TBS, ABC, CBS, NBC, Univision, A&E, WWE, The Washington Post, Bell Media, Toronto Star, and Sonos, are among the many brands already enjoying the benefits of using Arktan’s solutions.