Effective branding is so important in the modern world because there is a hot competition between different companies; if a customer does not choose a particular brand, then they will go elsewhere to receive a better service or higher quality product.
NORTH LITTLE ROCK, Ark. (PRWEB) October 20, 2017
No matter what a company is selling and who they are selling it do, using social media as a tool for marketing a brand, will help grow any business. A strong social media presence goes a long way to building brand loyalty, and with 91% of brands today using more than one social media platform, the importance and relevance of establishing an exciting, relevant, and suitable online branding strategy are clear to see.
About ARMI Inc.: http://www.armiinc.com/about-us/
Direct marketing specialists, ARMI Inc are experts in helping personalize the sales process for their client's brand so they can take a competitive hold of the market. ARMI Inc has the experience and knowledge of consumer trends and behaviour, allowing them to promote products and services in the right way and at the right time. The firm understands how the way they brand their client's business affects their success and the success of their campaigns.
Effective branding is so important in the modern world because there is a hot competition between different companies; if a customer does not choose a particular brand, then they will go elsewhere to receive a better service or higher quality product. Sprout Social recently conducted a study of 1000 consumers into the perception that brands give on social media. The study found that nearly three-fourths of consumers said they wanted a brand to be funnier on social media and overall, 86% consumers believe it was more important for a brand, to be honest, 83% friendly and 78% helpful. Conversely, 88% of customers said that they get annoyed when a company uses social media to mock people.
The study also revealed that social media users regard different platforms as more or less appropriate for a brand to use; Facebook remained the most popular social media platform for all age demographics.
ARMI Inc concludes from the study, merely having a presence on social media is not enough for a brand; how a brand interacts with their followers is crucial to whether a consumer would consider buying from them. ARMI Inc has been examining the findings from this study and make sure they adhere to the appropriate social media behaviours outlined by the Sprout Social research.