North American Company ARMORI STEELE Releases World’s Most Expensive Hockey Mask

ARMORI STEELE is revolutionizing the world of hockey memorabilia by introducing a never-before-seen $12,500 USD goalie mask that is covered in authentic gold and diamonds.

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“The American Glory” - Prestige Collection by ARMORI STEELE. A glimpse at the brand's first ever creation. Learn more at www.armoristeele.com

“The American Glory” - Prestige Collection by ARMORI STEELE. A glimpse at ARMORI STEEL’s first ever creation. Learn more at www.ARMORISTEELE.com

Gold. Diamonds. Art. The world's most luxurious sports collection

New York, New York (PRWEB) June 11, 2014

ARMORI STEELE, a newly established North American based sports, luxury and lifestyle company is launching a luxurious goalie mask that is surely going to unify American hockey. In the midst of all the hockey frenzy between the Los Angeles Kings and the New York Rangers, the company is revolutionizing the world of hockey memorabilia by introducing a never-before-seen goalie mask that is covered in authentic gold and diamonds.

Architected to be the ultimate collector’s item, the brand’s first creation is a glorious tribute to American history, attributing homage to Team USA’s proudest moment: The Miracle on Ice story. The mask piece entitled “The American Glory” is a true display of art and pride. Near pure gold plating ingenuity is applied on the mask’s iconic cat-eye grill, while the hand painted artwork displays the victorious passion, which would make every true American hockey fan proud. The mask is outlined with pure 24k gold foil and contains 1.5 total diamond carat weight. The mask immediately caught the attention of a specialized sports boutique in Lower Manhattan, and will soon be listed for $12,500 USD.

The brand concurrently presented a second piece baptized “The Redness of Pride”. This art piece holds the same iconic signature traits as ARMORI STEELE’s first creation. Diamonds and Swarovski crystals are encrusted throughout the entire mask’s surface, while proudly arousing a sense of heritage, pride and triumph to Canada’s winning legacy in Olympics’ hockey.

In recent interviews, co-founders Mai Tran and Andy Chung explained the process and philosophy behind each ARMORI STEELE collection mask. “We want to bring back the iconic exclusivity behind each goalie mask. As opposed to goalies in the nineties, we find that goalies nowadays change their masks too often, and masks are too commercially produced. We want to revive that unmistakable sense of distinction behind each mask”. Respectively, an ARMORI STEELE collection piece requires approximately three months of meticulous handcraftsmanship, with each precious stone selectively hand placed. Time, vision and precision are absolute musts in a mask completion process. The company aims to reserve these masks for true, elite collectors. For instance, merely three limited editions of “The American Glory” and the “The Redness of Pride” will be released to the general public.

Company Overview

Launched in early 2014, the company now operates in the East coast of Canada, while catering to an International clientele. ARMORI STEELE is a pioneer in the field of luxury goalie mask creation, a field that was previously non-existent.
Enthusiasts can visit the ARMORI STEELE official website at http://www.armoristeele.com for in-depth pictures, videos and acquisition of their creations. For the more affluent collectors, the company also enables the option of creating a 100% custom piece, where everything is possible. Any precious stones you desire, any personalized artwork is conceivable.

Contact Information:

For general inquiries, media requests or acquisition:
Andy Chung
Managing Partner & Co-founder
Official Website: http://www.armoristeele.com
Email: contactus(at)armoristeele(dot)com
514-231-3931 (Office)

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Press Kit 2014 Press Kit 2014

Full media kit downloadable in PDF format.