Ascension Dental Acquires Enhanced Hygiene and Dental Group Evolution

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Heidi Arndt to join Ascension Dental as new Chief Operating Officer

Ascension Dental, the oral health care company that got its start developing and administering custom dental membership plans for solo dentists, group practices and dental service organizations, announced today the purchase of Enhanced Hygiene and Dental Group Evolution, founded by 16-year dental industry veteran Heidi Arndt.

“I have gotten to know Heidi over the last few years and really admire what she has been doing for dentistry,” said Eric Johnson, Founder and CEO of Ascension Dental. “Her stellar reputation is a true testament to her long-standing advocacy for quality patient care. We’re excited to have Heidi join our company and with her leadership, our hope is to continue to offer our clients and their valued patients a membership experience that is second-to-none.”

Arndt has dedicated her career to developing and supporting quality patient care and creating engaged and profitable group dental practices. The new partnership will combine missions to help practices become less reliable on unfavorable third-party dental insurance companies and connect directly to patients through professionally administered dental membership plans.

“I am thrilled to be joining Ascension Dental,” said Heidi Arndt, Chief Operating Officer of Ascension Dental. “Along with many others, I firmly believe that membership dentistry is the future and I look forward to helping grow the membership narrative for years to come. The partnership brings the best in dental membership plan education and support to practices across the country.”

Ascension Dental will also own and operate Dental Group Evolution, the industry’s premier event for new, emerging and mid-size dental groups wanting to learn the latest and most effective strategies to accelerate their growth. The third annual Dental Group Evolution conference was recently held in Scottsdale, Arizona. For more information about the conference, please visit

About Ascension Dental
Ascension Dental is an oral health company that provides dentists with thoughtfully designed membership plans to make dentistry more approachable. The Austin-based company offers a suite of unique membership software, marketing and administrative services to independent, small and large group practices. Today, the company administers custom membership plans on behalf of more than 800 dental practices nationwide. For more information, please visit

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