The popularity of digital video has increased exponentially year over year, starting with the advent of platforms like YouTube and Netflix.
HUDSON, Fla. (PRWEB) May 19, 2020
Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting, announced that video must now be a cornerstone of a brand’s content marketing efforts.
“The popularity of digital video has increased exponentially year over year, starting with the advent of platforms like YouTube and Netflix,” said Page. “It’s greatly shaped how modern audiences digest, consume, and engage with content. Intelligent marketers would do well to work video into their campaigns, particularly on social media platforms.”
Modern audiences are increasingly visual. Per Statista, online video consumption is among the most popular Internet activities worldwide, with tens of millions of unique daily viewers across multiple platforms. Moreover, Hubspot in 2018 found that 54 percent of consumers want to see more video content from the brands and businesses they support.
Page urges businesses to create videos that align with and support existing content, as well as easily-digestible, short clips that represent their brand’s unique story. It is advisable, he continued, to hire a professional videographer for as professional a look and feel as possible. Beyond that, it’s simply a matter of translating the business’s unique identity into a new medium.
Page said that while video is overtaking other forms of content and media, there’s still very much a place for written materials in a brand’s overall approach to marketing. Videos need scripts and a proper narrative to guide them. Social posts need effective copy. And blog posts and white papers are still valuable sources of thought leadership.
“Although video is currently one of the most powerful marketing tools, it’s not some sort of holy grail,” Page said. “Rather, businesses should look at it as an invaluable means of augmenting their existing content strategy.”
Launched in 2002, ASEOHosting is a leader in providing SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers. Based in Orlando, FL, and Detroit, MI, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.