ASEOHosting’s Page: Brands Need to Connect with Consumers Through Outreach

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Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting, announced that traditional online advertising is ineffective and that brands need to push more toward social outreach.

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Your ads on social networks should not overtly feel like ads, which means you’ll need an understanding of whatever platform you’re working with.

Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting, announced that traditional online advertising is ineffective and that brands need to push more toward social outreach.

“People aren't interested in discovering new products or brands through such sales-focused marketing tactics,” says Page. “Today’s consumers increasingly seek interaction with brands that resonate with them and want to work with businesses that treat them like people rather than prospects. Traditional advertising models on the surface run directly counter to that drive.”

According to a recent infographic from Global Web Index, 47 percent of consumers now openly block ads. Their top reasons for doing so include too many ads (48 percent), annoying or irrelevant ads (47 percent), intrusive ads (44 percent), viruses and malware (38 percent), and a desire to avoid ad personalization (22 percent). And ad blocking, notes page, is not the only reason web ads are fading from relevance.

Page also referenced a phenomenon known as “banner blindness.” The average web user, he said, is now so overloaded with information from so many different sources that they tend to ignore anything that isn’t immediately relevant to them. They learn to treat the display ad sections of a website as white noise, and instead focus on the things that catch their interest.

“Social is an alternative to on-page ads,” Page continues. “Your ads on social networks should not overtly feel like ads, which means you’ll need an understanding of whatever platform you’re working with.”

Ultimately, Page said that brands looking to generate awareness step away from traditional web advertising as much as possible. Instead, they should connect to the values of their audience. Sponsored branded content, social outreach, and engagement efforts that listen to and converse with the consumer are the future.

“The future of advertising lies in neither brands nor products, but in people,” says Page. “The businesses that truly succeed in the digital arena moving forward will be those that understand the people they’re talking with.”

About ASEOHosting:
Launched in 2002, ASEOHosting is a leader in providing SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers. Based in Orlando, FL, and Detroit, MI, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.

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Daniel Page
ASEOHosting
(407) 756-1133
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