ASI Partners with Greenfield Services to Study Canadian Association Membership Practices; Expands Canadian Success Stories Library

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ASI Canada partnered with Greenfield Services on its 2014 Pulse Report — a study of Canadian associations and their membership marketing and engagement practices. The third annual survey report uncovered some surprising findings regarding association priorities, strategies, and expectations for the future; it is available in the Resources section of the ASI website, along with several new client success stories from Canadian not-for-profits.

Respondents’ top priorities for 2014 are membership growth, increased visibility, and greater member participation.

Advanced Solutions International (ASI), the largest, privately-owned global provider of not-for-profit software, today announced it has added a recent survey of Canadian association executives conducted by Greenfield Services, Inc., as well as several new success stories, to its online library of resources for Canadian organizations. The 2014 Pulse Report: Time to Decide — sponsored by ASI Canada — identifies key priorities and challenges that associations are facing and provides strategies to help resolve them. Read the report at

Greenfield Services compiled results from 178 online surveys of association managers, leaders, and executives across Canada from March to June 2014 to complete the 2014 Pulse Report — their third annual review of Canada’s association sector. According to the survey, the respondents’ top priorities for 2014 are membership growth, increased visibility, and greater member participation. Surprisingly, the report shows that many organizations are not pro-actively addressing key strategic and operational issues that could determine their future success.

The Pulse Report provides insight into association goals and objectives, member expectations, how member engagement is measured, strategies used to attract new members, and more. Canadian organizations can use the report findings to determine how they compare to their colleagues.

In working with more than 4,000 clients worldwide, ASI gathers success stories from association, fundraising, regulatory & accreditation, faith-based, fraternal and real estate board clients. Read a few of the newest stories from Canadian organizations at, including:

  •     AFOA Canada
  •     Canadian Security Association
  •     Chalice
  •     Girl Guides of Canada/Guides du Canada
  •     Institute of Chartered Accountants of British Columbia
  •     Realtors® Association of Edmonton

Greenfield Services Inc. is a business development and management firm devoted to membership-based professional and trade organizations. Founded in 1998 by Doreen Ashton Wagner and her partner Heinz Wagner, the firm offers a suite of services designed to support associations in growing and engaging their membership, along with key external stakeholder relationships.

Based in Alexandria, Ontario, the company’s service offerings include association management, membership marketing, membership engagement services, event marketing, and sponsorship and exhibitor sales.

Advanced Solutions International (ASI) is a recognized global, industry thought leader that focuses on helping associations and not-for-profits increase operational and financial performance through the use of best practices, proven solutions, and ongoing client advisement. Since 1991, ASI has served nearly 4,000 clients and millions of users worldwide, both directly and indirectly through a network of over 100 partners, and currently maintains corporate offices in the USA, UK, Canada, and Australia.

ASI is the provider of iMIS 20, an Engagement Management System that enables organizations to engage members, donors, and other constituents anytime, anywhere, from any device. It includes constituent relationship management, commerce management, member self-service, online fundraising, social engagement, private communities, and mobile access in one seamless cloud-based system. Constituents — as well as staff — can access the complete system from a web browser. Plus, iMIS 20 has the flexibility to work with an existing Content Management System (CMS) or — for many organizations — the power to manage their entire website.

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Edward Wendling
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