40% report they offer no mobile options to their members/donors
Alexandria, VA (PRWEB) January 15, 2015
Advanced Solutions International (ASI), the largest, privately-owned provider of not-for-profit software in the world, today released its first annual Global Benchmark Reports on Membership and Fundraising Performance. Based on survey results of 534 membership executives and 326 fundraising executives across the US, Canada, Asia-Pacific and Europe, the two reports explore key challenges, goals and priorities. Read the reports at http://www.advsol.com/MemBench15 and http://www.advsol.com/FundBench15.
In the summer/fall of 2014, ASI conducted a survey of association/membership organizations as well as not-for-profits to uncover the latest trends in operational performance. Surveys were distributed via email to senior-level executives at organizations of all sizes and sectors and consisted of 20 questions spanning five primary interest areas: demographics, performance, technology, website/mobile, and goals. Key findings included:
Executives are most challenged by an inability to properly measure member engagement and inadequate reporting tools. Their top goals relate to increasing member engagement, retention, and new member acquisition, while improving member intelligence/reporting capabilities and enhancing online/mobile self-service are their most pressing priorities. Other interesting notes include:
- 40% of all survey participants report they offer no mobile options to their members
- 67% have seen declining or stagnant retention rates in the past year
- 32% don't know how their overall engagement rate has changed in the past year
Fundraising executives are concerned with a lack of mobile and online fundraising capabilities and their inability to adequately measure donor engagement. Increasing donations, acquiring new donors, and expanding donor engagement are their primary goals. Their highest priorities relate to accessing better donor intelligence and leveraging online/mobile fundraising opportunities. Additional findings include:
- 30% of executives surveyed don’t even know their overall retention rate
- 45% have declining or stagnant retention rates, yet improving donor retention is not an important priority
- 40% acknowledge they offer no mobile options while another 29% report they generate up to half of all their donations online
Advanced Solutions International (ASI) is a recognized global industry thought leader that focuses on helping associations and not-for-profits increase operational and financial performance through the use of best practices, proven solutions, and ongoing client advisement. Since 1991, ASI has served nearly 4,000 clients and millions of users worldwide, both directly and indirectly through a network of over 100 partners, and currently maintains corporate offices in the USA, UK, Canada, and Australia.
ASI is the provider of iMIS 20, an Engagement Management System (EMS) ™ that enables organizations to engage members, donors, and other constituents anytime, anywhere, from any device. It includes constituent relationship management, commerce management, member self-service, online fundraising, social engagement, private communities, and mobile access in one seamless cloud-based system. Constituents – as well as staff – can access the complete system from a web browser. Plus, iMIS 20 has the flexibility to work with an existing Content Management System (CMS) or – for many organizations – the power to manage their entire website.