David Clive Price Named as Fellow of the Asia Scotland Institute

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David Clive Price, leading Asia expert and author of the forthcoming Master Key to China, has been appointed Fellow (International Business Consultant) of the Asia Scotland Institute to lead Master Key Workshops for Scottish businesses.

Master Key to China

The Master Key to China publication 3 April 2014

We are delighted to welcome David Clive Price on board.

Roddy Gow OBE, Chairman and Founder of the Asia Scotland Institute said that he was delighted that David Clive Price, the well known author and expert on international cultural and business intelligence for revenue growth, has been appointed as Fellow (Business, Arts & Culture).

“He has written a number of important books on both Asian markets and cultures and created a series of highly interactive Master Key Workshops to assist entrepreneurs, SMEs and larger corporates to launch and develop their business in these markets,” said Gow. "We are delighted to welcome him on board."

One of Price’s first experiences as Fellow was to accompany the Philippine ambassador to the UK on his recent tour of Scottish chambers of commerce and universities to promote business and cultural exchange between Scotland and the Philippines. Price’s new book, The Master Key to China, will be published on 3 April 2014.

The mission of the Asia Scotland Institute is to promote awareness, understanding and collaboration between Scotland and Asia to create mutually enriching economic, cultural and educational opportunities, thereby enabling the people of Scotland to engage effectively with the people of Asia for a shared future.

The Mission is achieved through mounting unique programmes that provide engagement and access to innovative thinking, ideas and initiatives as well as by supporting the Asia programmes of other organisations in Scotland and initiatives in the countries of Asia in the areas of Policy and Politics, Business and Economics and Arts, Culture and Education.


With 25 years’ experience of Asia business, David Clive Price helps Western companies, SMEs and entrepreneurs to launch and expand in Asian markets. His International Business Passport consulting packages and bestselling Master Key Series offer proven strategies for building profitable partnerships and gaining competitive advantage.

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David Clive Price
Location: London, UK

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