Askuity Transforms the Business of Retail with Launch of Intelligence Platform

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Big Data Analytics Tool Improves Collaboration and Execution Between Retailers and Product Vendors to Drive Improved Business Results

Askuity Inc., (http://www.askuity.com) today launches its retail intelligence platform to provide retailers and product manufacturers with a shared analytics platform to improve collaboration, planning and retail execution.

Askuity has launched this platform to address an age-old problem in retail that has long been characterized by a lack of visibility, poor information and missed opportunities. The cloud platform provides big data analytics focused exclusively on giving retailers and product manufacturers a joint, real-time view into what’s occurring in store in order to drive improved business results.

By leveraging store and product level sell-through, pricing and inventory data, Askuity provides powerful sales, marketing and supply chain analytics. This data helps retailers and vendors improve the customer experience by optimizing their merchandising and promotions, as well as improving on-shelf availability and reducing frustrating out-of-stock situations.

“Effective use of POS and inventory data is critical to understanding your customer and winning at retail,” said Eric Green, CEO of Askuity. “However, every retailer and product supplier is reinventing the wheel when it comes to distributing and using this data, which has led to increased complexity and missed opportunities on both sides. By leveraging technologies like the cloud, data visualizations, intelligent alerting and mobile BI, Askuity puts the power of insight into the hands of business users who need a powerful, yet easy-to-use solution. Further, as a many-to-many platform that connects multiple retailers and vendors, Askuity creates network effects that benefit all users such as simplified deployment and accelerated adoption.”

Askuity benefits retailers and vendors by:

  • Improving on-shelf availability to increase sales and customer satisfaction
  • Enabling collaborative merchandising, promotional and replenishment planning and optimization
  • Powering in-store activities by providing real-time merchandising information and analytics on mobile devices
  • Eliminating all existing costs associated with POS reporting, data sharing and analysis

Askuity brings cloud, big data analytics and mobile technology to power a new level of shared retail intelligence and collaboration between retailers and vendors. Instead of struggling with spreadsheets, custom systems and manual workarounds, users can focus on driving business results, even when they’re in the field at store level on their smartphones.

Askuity is already working with leading retailers and vendors in several retail channels. The Askuity platform is deployed in partnership with retailers to their vendor communities.

About Askuity
Askuity is a cross-retailer big data analytics platform that connects retailers and product manufacturers with insight and information, enabling better collaboration, decision-making and retail execution. Accessible in the cloud from any device, at any time, Askuity combines automated POS data sharing with easy-to-use, powerful analytics tools and mobile technology to drive better sales, marketing and supply chain outcomes. Askuity – See What’s in Store. For more information, please visit http://www.askuity.com.

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Katie Camacho
Askuity
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