Atlanta, GA (PRWEB) July 15, 2014
ASLAN Training & Development is proud to announce that it has been named to the 2014 list of the Top 20 Sales Training Companies for the second year in a row. The prestigious list appears in the July issue of Selling Power magazine.
Established in 1996, ASLAN Training is a leading provider of cutting-edge sales training programs including sales coaching and sales consulting services. Offering highly effective, customized training solutions to leading organizations in more than 25 countries, ASLAN is setting the standard for excellence in corporate sales training. The entire ASLAN team is committed to delivering solutions that address their clients’ unique challenges. Being named among the most trusted training companies in the U.S. is a testament to ASLAN’s ongoing commitment to excellence.
Selling Power releases the list of Top 20 Sales Training Companies each year in July. In order to identify those sales training companies with the highest potential for producing results, Selling Power focuses on two key considerations.
1) B2B buyers start their purchasing journey, not by contacting companies, but by going online to research products, watch demos, and get pricing information. In fact, some B2B sales and marketing experts estimate that 92 percent of B2B buyers begin the purchasing journey by first conducting online research.
2) Buyers tend to trust their peers on social networks more than they trust brands. As buyers move to social media for referrals and feedback, sales organizations are left out of the loop. According to IDG Connect, 86 percent of B2B IT buyers are currently using social networks as part of their purchasing-decision process.
The dual influences of online research and social networks have created various challenges for sales teams. According to Selling Power publisher and founder Gerhard Gschwandtner, sales training is a vital component in adapting to these changes in buyer behavior.
“A great sales-training program continues to be a staple of success for sales organizations,” says Gschwandtner. “Now more than ever, sales leaders must make sure that salespeople are properly prepared to meet the expectations of today’s socially and digitally connected buyer. Our list of the 2014 Top 20 Sales Training Companies serves as a guidepost for sales leaders who are looking for the training program that best fits their needs.”
The four main criteria Selling Power considered when selecting the top sales-training companies include:
1) Depth and breadth of training offered
2) Innovative and new offerings (specific training courses or methodology) or delivery methods)
3) Ability to customize offerings
4) Strength of client satisfaction
“Selling Power is the resource trusted by Sales Leaders today to help them build world-class sales organizations. We are appreciative of being recognized for our continued success in helping our clients bridge their gap in salesforce execution for 18 years,” said Marc Lamson, President of ASLAN Training & Development. “This stamp of approval provides current and future customers with a sense of confidence of ASLAN’s ability to have proven people, process and tools to deliver results in the future.”
The entire ASLAN family is honored to be named among the best and the brightest in the sales training industry. Though they consider such a prestigious award to be a great honor, ASLAN’s sole focus remains on delivering unparalleled customer service. Watch for more exciting announcements from the ASLAN team in the coming months as they continue to strive to set themselves apart as leading sales training organization.
About Selling Power
In addition to Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981, Selling Power Inc. produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as a five-minute video series featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 2.0 Conference. For more information, visit sellingpower.com or call Selling Power headquarters at (540) 752-7000.
About ASLAN Training & Development
ASLAN Training and Development is a global sales training and consulting firm that offers customized, onsite inside sales training, field sales training, and sales leadership development. For over 15 years ASLAN has helped internationally recognized brands, such as FedEx, Johnson & Johnson, National Geographic, Schneider Electric, and others, improve the performance of their sales reps and managers. ASLAN recognizes that all sales roles are not the same and has developed a total suite of solutions that includes strategies for hiring, transitioning managers into coaches and leaders and improving overall performance for each of the 11 unique sales roles. To learn more about how we can help your organization bridge the gap in sales force execution, visit us at http://www.ASLANTraining.com or call us at (866) 362-6496.