Launches DRTV Campaign with Back Buddie

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So regardless of the situation, the Back Buddie is always there to lend a helping hand.


So regardless of the situation, the Back Buddie is always there to lend a helping hand.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign with Back Buddie.

The Back Buddie is a 3-in-1 skincare tool that works as a lotion applicator, bath accessory, and back scratcher. It features a curved and flexible handle made of high quality materials as well as a nonabsorbent fixed foam pad for comfortable and easy application. The Back Buddie comes with a specially designed exfoliating glove that can be used wet or dry. So regardless of the situation, the Back Buddie is always there to lend a helping hand.

As part of its DRTV campaign with, Back Buddie will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Back Buddie, please visit

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