Launches DRTV Campaign with Bola – for my glasses

Share Article and its Product Managers announce the DRTV campaign launch with Bola – for my glasses


Bola – for my glasses is a simple concept that is made to high standards of quality.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign to introduce bola – for my glasses.

Beautiful Solutions of Reston, Virginia, developed bola – for my glasses; a modern, convenient, stylish eyeglass necklace holder that keeps glasses and sunglasses at the ready; is easy to put on and take off; doesn’t tangle in hair, hats, earrings or headbands; is very durable; and looks fashionable with any kind of attire. Bola – for my glasses is a simple concept that is made to high standards of quality. It is positioned to become the go-to product for anyone who requires reading, sun or driving glasses on an intermittent basis and needs to keep them handy but safe from harm.

As part of its DRTV campaign with, bola’s 30 and 60 second spots are set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Bola – for my glasses, please visit

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