Launches DRTV Campaign with The Original ClassiCurl Roller

Share Article and its Product Managers announce the DRTV campaign launch with The Original ClassiCurl Roller.


The Original ClassiCurl Roller is a healthier option for hair.

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RSS, its Product Managers and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with The Original ClassiCurl Roller.

Anyone who has ever dealt with Velcro rollers knows how bad it can be: all that static, lint, and breakage from plastic edges—Velcro rollers are the worst! Luckily, ClassiCurl has reinvented the roller with The Original ClassiCurl Roller. These patented rollers are constructed with 100% boar bristles which provide a stronger hold while preventing damage to the hair, minimizing tangling and the collection of lint. The unique, lightweight design combined with 100% boar bristles makes The Original ClassiCurl Roller a healthier option for hair, ensuring each strand has volume, shape, movement, and shine, while cutting setting time in half.

As part of its DRTV campaign with, The Original ClassiCurl Roller will be appearing in 30 and 60 second spots set to air nationwide and feature 2-time Emmy-nominated hairstylist Sacha Quarles, along with the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map. For more information on The Original ClassiCurl Roller, please visit

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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