Launches DRTV Campaign with e3light Group

Share Article and its Product Managers announce the DRTV campaign launch with e3light Group


Bed light provides light where you need it – when you need it.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign with e3light Group.

Ever get up from bed in the middle of the night only to stumble around in the dark or, at worst, stub your toe? Developed by the Danish company, e3light, the series of LED flex lighting systems are motion activated and come on when you step out of bed or enter a room. Bed light is easily installed and requires no tools and can be set under the base of your bed, in a nursery, bathroom, closet, kitchen ― anywhere you’re likely to wander in the night. Bed light provides light where you need it – when you need it.

As part of its DRTV campaign with, e3light Group will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on e3light Group, please visit

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