Launches DRTV Campaign With Gnarly Knobs

Share Article and its Product Managers announce the DRTV campaign launch with Gnarly Knobs


A brand new way to creatively and inexpensively customize a guitar or ukulele.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign with Gnarly Knobs.

Gnarly Knobs is a unique product -- a brand new way to creatively and inexpensively customize a guitar or ukulele. Musicians can mix and match different colors to create their own unique looks, and they’re instantly removable, so changing the look is a snap. The company also features the sleeves with each string's identifying note, very useful for guitar and ukulele instructors to use while teaching new students. Gnarly Knobs are very light-weight and come in five different colors -- red, black, white, orange, blue -- with various designs on them. There are 10 different Kanji symbols available -- Believe, Courage, Harmony, Faith, Strength, Destiny, Dream, Passion, Spirit and Soul -- to help inspire players and speak to their audience. Bands or solo artists also have the opportunity to have their own logos or custom artwork printed on sleeves of any color they choose. The company website can also feature those bands on our “Gnarly Artists” page to help spread the word even further.

As part of its DRTV campaign with, Gnarly Knobs will be appearing in 30 and 60-second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas and putting them on the DRTV map.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.


Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Gnarly Knobs, please visit

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