Launches DRTV Campaign with Ice Bullet

Share Article and its Product Managers announce the DRTV campaign launch with Ice Bullet


The Ice Bullet allows users to pack at least 20% more of their chosen beverage.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign with Ice Bullet.

The Ice Bullet allows users to freeze a standard 12 ounce beverage can, eliminating the need to pack the cooler full of ice. Everyone relies on filling a cooler with ice and hoping it doesn’t melt before they reach in to get a cold drink. But ice takes up valuable cooler space not allowing the user to “fill it up” with what they really want to keep cold. Then, ice melts and usually turns into a messy cooler full of water. On an extended multi-day trip where electricity and fresh ice are not available, the drinks are soon no longer cold. The Ice Bullet allows users to pack at least 20% more of their chosen beverage. Of course, when the frozen cans thaw, the campers simply drink the contents.

As part of its DRTV campaign with, Ice Bullet will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Ice Bullet, please visit

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