Cheddar Life and with Kevin Harrington Tap Into the Millennial Market

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Whether it’s purchasing the latest, must-have technological advances, fitness wearable products, or coffee, these hot items are getting Millennials’ attention.

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Kevin Harrington (one of the original Sharks from mega-hit reality series Shark Tank) and the Producers of will be featuring hot products with Millennials in mind.

The Millennial market is growing. Whether it’s purchasing the latest, must-have technological advances, fitness wearable products, or coffee, these hot items are getting Millennials’ attention. Brian Harrington, Kevin Harrington’s son and advisory board member for, and the DRTV team understand the potential of this untapped market.

Brian Harrington represented on Cheddar Life—a popular online talk show on the Cheddar network. teamed up with Cheddar Life to highlight the products of millennial entrepreneurs who are applying classic DRTV marketing to the digital world. Jon Steinberg, former president of BuzzFeed and CEO of Daily Mail US, launched Cheddar Life. Steinberg and Harrington, both highly successful entrepreneurs are again ahead of the curve.

“After thorough research, we understand the impact DRTV is having on Millennials and not just their parent’s generation,” says Lisa Vrancken, VP of Business Development, at “Digital media is at an all-time high. Networking and fostering relationships with companies, such as, is crucial to integrating TV, mobile, and video together, especially when it comes to appealing to Millennials.”

For innovators that would like to have a product evaluated by, submit a product inquiry on

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

About Cheddar Life
Cheddar Life is a new lunchtime talk show from Cheddar ( that broadcasts live from the Flatiron District in New York City. Cheddar Life explores all the latest and trending topics in food, fashion, entertainment, health and fitness, music, games, careers, and more. In addition to streaming on Cheddar and Facebook Live, the show is also available on Apple TV, Amazon, and Roku. Founded by former COO and President of BuzzFeed, Jon Steinberg, Cheddar is a news and entertainment network with a reach of over a million viewers and counting.

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