and MUNIO Self Defense Launch a Campaign in the DRTV Arena

Share Article announces the DRTV campaign launch with MUNIO Self Defense.


We’re thrilled to be working with Kevin Harrington and, and confident that together our efforts will have a much greater impact in creating safer lives worldwide. - MUNIO Self Defense Founder, Phil Ventrello

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RSS, under the guidance of Kevin Harrington, an original Shark from the hit reality television series Shark Tank, proudly announce a new DRTV campaign with MUNIO Self Defense, to launch immediately.

Self-defense instructor, Phil Ventrello, was frustrated with training people after they had already been victimized. He felt this could have been prevented if they had a handy self-defense tool for their protection. He invented the MUNIO Designer Self Defense Keychain to address this need.

MUNIO smartly integrates safety and style, transforming a fashionable and innocent looking keychain into an effective and versatile self-defense tool.

MUNIO has two distinct defensive options. Simply strike with the point, and whip with the keys on the other end. MUNIO was designed to be versatile enough to also be able to protect you against attacks from behind.

“Our mission is to empower people with the ability to protect themselves from becoming a victim”, says MUNIO Self Defense Founder, Phil Ventrello. “We’re thrilled to be working with Kevin Harrington and, and confident that together our efforts will have a much greater impact in creating safer lives worldwide.”

As part of its DRTV campaign with, MUNIO Self Defense will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map. For more information on MUNIO Self Defense, please visit

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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