Launches DRTV Campaign with Serge Normant

Share Article and its Product Managers announce the DRTV campaign launch with Serge Normant.


The Serge Normant collection is for women who appreciate high style.

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RSS, its Product Managers and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with Serge Normant.

Famed Editorial Hair Stylist Serge Normant has developed a Hair Care Collection that gives women high performance products to make dream hair a reality. These luxurious, innovative products are the result of countless photo shoots that have graced thousands of magazines and red carpets globally. These products were specifically formulated with exotic ingredients in mind: ingredients that are known to deliver high performance style and the ability to strengthen hair. Aspirational in quality, achievable in reality: the Serge Normant collection is for women who appreciate high style, obsess over glossy magazines and long to make dreamy red carpet and cover looks a reality.

As part of its DRTV campaign with, Serge Normant will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Serge Normant, please visit

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