Launches DRTV Campaign with Snoozeenie

Share Article and its Product Managers announce the DRTV campaign launch with Snoozeenie


In their efforts to block the tablet’s glare and to stifle sound by building a wall with flimsy pillows, the idea of Snoozeenie was born.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign with Snoozeenie.

The original concept of Snoozeenie was a friendly pillow partition for a married couple with different sleeping habits. One partner was a light sleeper who used her tablet or smartphone to pass the time when she couldn’t sleep; the other had a propensity for loud breathing. In their efforts to block the tablet’s glare and to stifle sound by building a wall with flimsy pillows, the idea of Snoozeenie was born. As the idea of a Snoozeenie grew, they also noted that a partition would be excellent for times when one partner is sick and coughing all night. School-age children use the partition for privacy when sharing rooms with siblings, sleep-overs, or to help calm nighttime fear of the dark. Snoozeenie also provides privacy in dorm room settings or when sharing a bed when travelling - whether in hotel room or in the spare bedroom of friends and family. Snoozeenie is also perfect for camping and cruise vacations. Instant privacy on demand is a valuable commodity.

As part of its DRTV campaign with, Snoozeenie will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Snoozeenie, please visit

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