Launches DRTV Campaign with The Sucklebuckle®

Share Article and its Product Managers announce the DRTV campaign launch with The Sucklebuckle®.


The Sucklebuckle® frees a hand or a chin for a mother, and provides comfort and safety for the baby.

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RSS, its Product Managers and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with The Sucklebuckle®.

Moms know more than anyone, breastfeeding can be quite a handful. Struggling to hold a shirt up, unhook the nursing bra or tank, and orchestrate latching (all while trying to calm a hungry, fussy baby) can be a frustrating experience for any mom. The Sucklebuckle® is a nursing device that props a nursing mother's top so the mother doesn't have to, allowing mothers to more easily nurse while wearing non-nursing clothes. Comfortably wearing pre-pregnancy wardrobe is always a luxury, and the Sucklebuckle® makes that happen while accommodating breastfeeding needs. The Sucklebuckle® frees a hand or a chin for a mother, and provides comfort and safety for the baby by securing excess material away.

The Sucklebuckle® works by hooking to the strap of a nursing bra or tank, dropping under the top, wrapping around, and tightening. The entire process takes seconds and can be done using only one hand. By keeping tops and sweaters out the way, the Sucklebuckle makes nursing much more comfortable for moms. The Sucklebuckle can be worn under the shirt at home, hooked to a diaper bag for easy access on the go, or even used while pumping. For more information on The Sucklebuckle®, please visit

As part of its DRTV campaign with, The Sucklebuckle® will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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