Launches DRTV Campaign with the Sockee, by S.B. Group Ltd.

Share Article and its Product Managers announce the DRTV campaign launch with the Sockee, by S.B. Group Ltd.


The Sockee’s multi-functional handle attached to the Sock doffer tip provides easy sock removal and acts as an ideal shoehorn.

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign for the Sockee, from S.B. Group Ltd.

The Sockee is a unique device, developed to assist anyone with difficulty bending down to put on and take off socks perform this task in an independent and safe method. The principle of operation of this patented product allows the user maximum comfort and extended flexibility during the basic action of putting on and taking off socks. In order to reach optimal performance, this lightweight device is equipped with a multi-functional handle, which allows the user freedom of movement and simple operation. The Sockee’s multi-functional handle attached to the Sock doffer tip provides easy sock removal and acts as an ideal shoehorn.

The Sockee has been developed for on-the-go use such as the country club, golfing, and family outings. Its smart and effective design, modern and fashionable look, unique colors and premium production quality, makes the Sockee a viable product desired in every home.

As part of its DRTV campaign with, the Sockee will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on the Sockee, please visit

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