Launches DRTV Campaign with Rita Rims

Share Article and Kevin Harrington announce the DRTV campaign launch for Rita Rims.


Rita Rims are perfect for any party, ready to hold any drink, hard or soft.

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RSS, its Product Managers, and original shark from hit reality show, Shark Tank, Kevin Harrington, are pleased to announce the launch of a new DRTV campaign with Rita Rims.

Ever try to rim a glass for a margarita? All that salt and flavoring … it’s not easy, is it? Now, you can get a package of 12 plastic cups ― pre-rimmed with sugar and strawberry or salt and lime flavors. They last for three to four drinks each. Perfect for any party, ready to hold any drink, hard or soft. For more information on Rita Rims, please visit

As part of its DRTV campaign with, Rita Rims will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $4 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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