Launches DRTV Campaign with Tennis Concepts

Share Article Product Managers are pleased to announce the DRTV campaign launch with Tennis Concepts.


The ServeMaster from Tennis Concepts gives people the opportunity to practice their serve both on and off the court.

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RSS and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with Tennis Concepts.

Being able to practice one’s tennis serve is important and it’s just the thing Tennis Concepts has in mind. Inventor, Lisa Dodson has created ServeMaster so one can practice their serve both on and off the court. ServeMaster lets one feel a smooth and powerful swing and accelerates learning while naturally correcting bad habits. Featuring models for beginners, intermediates, and veterans, ServeMaster comes in one, two, and three-ball sizes and weights. For more information on Tennis Concepts, please visit

As part of its DRTV campaign with, Tennis Concepts will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $4 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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