Launches DRTV Campaign with LaceLocker

Share Article and its Product Managers announce the DRTV campaign launch with LaceLocker.


LaceLocker keeps any laces — long or short, thick or thin — on top of the shoe where they belong.

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RSS , its Product Managers and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with LaceLocker.

Since the invention of shoelaces, they have presented a problem. How many knots does it take to keep those floppy laces securely tied? And having laces come undone at an inopportune moment can result in anything from a nuisance to serious injury. The LaceLocker, a small, unique, patented device could change this hassle, giving runners and walkers the confidence of knowing their laces will stay tied. With just a slip under the crossed laces and a snap around the tied loops, LaceLocker keeps any laces — long or short, thick or thin — on top of the shoe where they belong. It’s perfect for athletes, kids, and anyone who is worried about getting their laces stuck in the mud, or tangled in the chains of a bicycle. It doesn’t slide or put pressure on the top of the foot, nor is there the need to cut or remove laces. LaceLockers are available in a multitude of colors and can be custom imprinted.

As part of its DRTV campaign with, LaceLocker will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.


Headquartered in south Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on LaceLocker, please visit

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