Launches DRTV Campaign with Ginsu

Share Article, its Product Managers and Kevin Harrington announce the DRTV campaign launch with Ginsu.


No matter which Ginsu knife one owns, consumers are sure to find quality craftsmanship, balanced design, and durable, sharp blades that are guaranteed to last a lifetime.

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RSS, its Product Managers and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with Ginsu.

While Ginsu knives have been a mainstay in the cutlery industry for over 90 years, the brand became known to millions of American viewers through its iconic and revolutionary TV commercials in the 1970s. The first Ginsu commercials premiered with a dramatic voiceover announcing the knives could “cut through a nail, a tin can, and a radiator hose and still cut a tomato paper thin,” touting its ability to stay razor sharp even after being put to the test. Adding the classic lines “How much would you pay? Don’t answer!”, “Call now! Operators are standing by!”, and the signature line “But wait—there's more!”, Ginsu effectively established the formula for the modern infomercial and was hailed “the pitch of all pitches” by Syracuse University.

Today, Ginsu is still one of the most well-known and well-loved brands in history, with knives for all skill levels from the casual user to cooking enthusiasts, and discerning chefs. All Ginsu blades are created from premium stainless steel with expertly honed and precision-sharpened symmetric serrated edges to slice through food quickly and cleanly without tearing. Regardless of which set of Ginsu knives one owns, consumers can be sure to find quality craftsmanship, balanced design, and durable, sharp blades that are guaranteed to last a lifetime.

As part of its DRTV campaign with, Ginsu will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map. For more information on Ginsu, please visit

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades, Its veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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