Launch DRTV Campaign with Light Anything

Share Article and its Product Managers announce the DRTV campaign launch with Light Anything.


Light Anything draws very minimal power and can go anywhere—indoors, outdoors, even in water.

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RSS, its Product Managers and Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, are pleased to announce the launch of a new DRTV campaign with Light Anything.

With Light Anything, anyone can add bright and colorful lights to anything they can imagine! Just take the LED light strip, bend it, cut it, stick it, and light it with the click of a button. No outlet or plug needed—Light Anything is completely portable thanks to a 9V battery power source. Light Anything draws very minimal power (lasting over 100 hours on a single battery), and can go anywhere—indoors, outdoors, even in water! Waterproof, shock-proof, durable, and practically invisible when not in use, all Light Anything light strips are over 3 feet long with 96 ultra bright LEDs. Light up any space with Light Anything for countless hours of bright, illuminated LED fun!

As part of its DRTV campaign with, Light Anything will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map. For more information on Light Anything, please visit

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.

Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

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