It’s a perfect example of community-based cause marketing and fundraising in action as ATC and CafeGive partner for a season-long giving campaign.
Saratoga Springs, NY (PRWEB) October 01, 2013
A little over two months ago, a relentless, early-morning fire in Saratoga Springs, NY claimed a row of historic homes and left 32 people with nowhere to go. That’s where nonprofit organizations like After The Fire, Inc., and the organizations that support them come in.
After The Fire is able to respond to calls like the one in June thanks to the support of Adirondack Trust Company Community Fund, a Saratoga Springs-based nonprofit.
In addition to helping fire survivors, ATC funds have also provided nutritious meals for families in need, empowered children through photography, and sponsored local students so that they could score big on the SATs.
This year, ATC Community Fund takes its tradition of giving to the next level with social media. The organization needed to re-brand and scale their funds and awareness-raising, and find a way to bring their community into the giving process. CafeGive Social was up to the challenge, and what followed was a comprehensive marketing plan, a suite of apps, and a season dedicated to giving back.
What truly sets ATC Community Fund apart is its innovative approach to fundraising and philanthropy. Through the use of Donor Advised Funds and a community General Fund, hosted by ATC, community members are empowered to pitch in and ATC awards grants to local nonprofits like After The Fire.
It’s a perfect example of community-based cause marketing and fundraising in action, and ATC and CafeGive are partnering to extend their reach by harnessing the power of social media for a season-long giving campaign.
CafeGive is helping ATC Community Fund “fall” in love with cause marketing all over again with a top-to-bottom social media campaign to amplify their impact and support local causes.
On October 1, ATC Community Fund kicks off Autumn Of Giving: a season-long initiative to raise funds and awareness, share ATC’s story, and engage their community as champions for local causes. To double its impact, the Adirondack Trust Company will match all donations made during the Campaign and 100% of the funds raised will benefit local charities through its "Lend a Hand Grants" program.
In addition to a custom video crafted by CafeGive to tell their powerful story, ATC’s Autumn Of Giving uses a suite of CafeGive apps to map their social impact, raise funds, and empower their fans to vote for the causes they love.
Last week, the ATC Community Fund launched its own CafeGive-powered Social Impact Map, providing an interactive, compelling digital map of ATC’s organizational and employee-driven volunteerism and other good deeds. The Map app is also only the start of a greater campaign, as ATC kicks off a season of giving by going social.
From October 1-31st, ATC fans can give back with the Make the Match App, and learn more about ATC Community Fund’s unique Donor Advised Fund service. Autumn of Giving is also merging virtual and physical spaces in a whole new way using a combination of on-site donation opportunities, such as pinups, in addition to the online donation platform.
Donors can also vote for their favorite causes and help steer ATC's 2013 charitable giving.
ATC is harnessing the power of Facebook and CafeGive’s Voting App to award an additional $500 to a nonprofit chosen by fans. Through October 31st, ATC followers and fans can use the Facebook App to learn about ATC’s 2012 grant award recipients, vote for their favorite cause to receive an additional funding boost, and share the campaign with their social channels.
This October, CafeGive Social is excited to help Adirondack Trust Company Community Fund launch Autumn Of Giving; the perfect example of the impact that CafeGive's suite of apps can have when they work in tandem with a comprehensive marketing campaign for a cause.
For more information on Autumn of Giving, visit ATC Community Funds’ Facebook, and talk to us for ideas on launching your own end-of-year giving campaign.
About CafeGive Social
CafeGive is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications. Using our product, CafeGive Social, we have helped companies, agencies and nonprofits of all sizes connect with customers to build brand, enhance reputation, raise awareness and effect social change. Headquartered in Portland, Oregon, CafeGive is a privately held company. For more information, visit http://www.cafegive.com.
About Adirondack Trust Company Community Fund
The Adirondack Trust Company Community Fund ("ATC Community Fund") was established in 2009 to serve as a perpetual source of philanthropic support for the needs of local charities. The ATC Community Fund is an independent 501(c)(3) charitable organization. The ATC Community Fund is one of the few charities in its area that has qualified with the IRS to offer Donor Advised Funds. Donors can also make a tax-deductible donation to the Community General Fund for the overall benefit of local nonprofits. For more information, visit http://www.atccf.org/.