AthenaInvest’s Behavioral Tactical Approach Excels In Challenging 2020 Market

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Athena Global Tactical ETFs Continues To Receive Morningstar’s 5-Star Rating Overall

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"While the COVID-19 pandemic was a wild card, measuring and acting on investor behavior proved to be a reliable signal during an extraordinary period," commented C. Thomas Howard, PhD, CEO and Chief Investment Officer of AthenaInvest.

AthenaInvest, ( the leader in Behavioral Portfolio Management, today announced that the Athena Global Tactical ETFs portfolio ended a challenging year by outpacing its Morningstar Global Markets Index benchmark by 8.7% in 2020. For the full year 2020, the portfolio generated 24.8% compared to benchmark performance of 16.1%. The portfolio’s annualized return since inception, which passed ten years in September of 2020, is 18.6% compared to benchmark performance of 10.8% for the same period. The portfolio has received Morningstar’s 5-Star rating Overall for 24 consecutive quarters in the 291-member Tactical Allocation Category as of 9/30/2020 (Morningstar’s most recent ratings). Full performance is attached.

The Athena Global Tactical ETFs portfolio is designed to deliver long-term capital growth. With its global tactical mandate, it is intended to enhance returns by making portfolios more responsive to market changes.

“The unprecedented market events of 2020 tested even the most seasoned portfolio managers, but we were patient, and our disciplined behavioral approach continued to serve our clients well,” commented C. Thomas Howard, PhD, CEO and Chief Investment Officer of AthenaInvest. “While the COVID-19 pandemic was a wild card, measuring and acting on investor behavior proved to be a reliable signal during an extraordinary period.”

The portfolio uses a market rotation strategy that attempts to identify and invest in the most attractive developed global equity markets. Its market signal is based on AthenaInvest’s patented research which measures macro-level crowd behaviors. This unique market barometer also measures the strength of the signal to determine its level of exposure to a chosen market.

Unlike other tactical funds, which can whipsaw a portfolio with frequent trading, Athena’s tactical portfolio pursues an intermediate-term approach, typically trading over periods of months or even years.

“We believe in the long-term power of the equity markets and as such, we aim to optimize the upside capture of market performance,” adds Dr. Howard. “The Athena Global Tactical ETFs portfolio has also captured less downside than its benchmark since inception.”

For more information, please visit or call (877) 430-5675.

Media Inquiries
Pamela Saunders
(415) 254-7169

© 2021 by AthenaInvest, Inc. All Rights Reserved
Protected by US Patents 7734526, 8352347, 8694406 and Singapore Patents 150371 and 184692 and Taiwan (R.O.C.) Patent 200829170.

About AthenaInvest Advisors LLC
AthenaInvest is a boutique asset manager that specializes in the application of behavioral finance to investment management. The firm offers actively managed equity and alternative behavioral investment strategies that seek to generate high performance with lower correlation to broad markets. Led by C. Thomas Howard, PhD, AthenaInvest utilizes its deep academic foundation and patented behavioral research platform to identify unique investment opportunities. The firm offers strategies in separately managed accounts, a mutual fund and a private hedge fund.


Morningstar Ratings™ are based on risk-adjusted performance as of 9/30/2020. The Morningstar Rating™ for a strategy is derived from a weighted-average of the performance figures associated with its three-, five- and ten-year (if applicable) Morningstar Rating™ metrics. For each strategy with at least a three-year history, Morningstar calculates a Morningstar Rating™ based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a strategy’s monthly performance (including the effects of applicable fees), placing more emphasis on downward variations and rewarding consistent performance. The top 10% of strategies in each category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars and the bottom 10% receive 1 star.

© 2021 Morningstar. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

It should not be assumed that recommendations of AthenaInvest made herein or in the future will be profitable or will equal the past performance records of any AthenaInvest investment strategy or product. There can be no assurance that future recommendations will achieve comparable results.

You are solely responsible for determining whether any investment, investment strategy, security or related transaction is appropriate for you based on your personal investment objectives financial circumstances. You should consult with a qualified financial adviser, legal or tax professional regarding your specific situation. Investments involve risk and unless otherwise stated, are not guaranteed. Past performance is not indicative of future performance.

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