Atlas Cutting Tools Brand Identity and Web Store has been Revamped, Revitalized and Relaunched

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After a successful year of ecommerce growth in 2014, Atlas Cutting Tools has kicked off 2015 with an extended product range of premium USA manufactured cutting tools, the unveiling of a new brand identity and revamped web store.

Atlas Cutting Tools

Atlas Cutting Tools new brand identity and revamped website with improved user experience.

Our new web store gives us a great platform to further grow our online business and become one of leading suppliers of USA manufactured cutting tools.

Atlas Cutting Tools hired marketing and creative agency The AmGraph Group to carry out the rebranding and web store redesign. An improved user experience was at the heart of the strategy. Improving the look, feel and user experience for customers of Atlas Cutting Tools web store makes it easier to search and order the cutting tools they need for their manufacturing businesses.

Nicholas Dabbo, director of sales at Atlas Cutting Tools commented, “Our business has seen strong growth during 2014 and we have ambitious growth plans for 2015 and beyond. Our new web store gives us a great platform to further grow our online business and become one of the leading suppliers of USA manufactured cutting tools to manufacturing companies and machine shops across North America and beyond.”

The revamped site features a sleek layout with a new, modern logo, as well as larger images, a cleaner design, and an all around more attractive look across our entire online range of over 25,000 USA manufactured cutting tools. The simple layout, combined with high quality content, makes Atlas Cutting Tools easy for any customer to navigate.

To help customers find the cutting tool they need, a quick tool finder was developed, allowing customers to search the extensive range of End Mills, Reamers, Taps, Drills, Burs, Countersinks, Chamfer Mills and Drill Mills. Customers select tool type, end cut, shank, flute, size/diameter and the search results are displayed live within seconds.

Other enhancements to the web store include an improved and simplified shopping cart process, all adding to overall improved user experience, combined with great customer service and over 30 years industry experience

Mr. Dabbo went on to say, “We now stock upwards of 25,000 different premium USA Made Cutting Tools at any given time, most are ready to ship the same day they're ordered with a 97% fill rate. When you consider Atlas Cutting Tools efficient 24/7 manufacturing production processes & facilities, it should be no surprise that our prices are among the lowest you will find anywhere online.”

The new re-launched Atlas Cutting Tools web store can be seen at and offers customers same day shipping.

About Atlas Cutting Tools:
Atlas Cutting Tools is a Terryville, Connecticut based company that stocks a range of over 25,000 premium USA manufactured cutting tools through their online web store Since 1992, Atlas Cutting Tools has been supplying 1000’s of manufacturing customers across North America with high quality USA made cutting tools at competitive prices, combined with great customer service.

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