The microsite shares data-driven insights and tactics for e-commerce brands to navigate rapidly shifting consumer behaviors surrounding COVID-19.
"We’re in a very unique position of having visibility into the shifts occurring in consumer behavior across 1,000+ brands at this time," said Brian Long, Co-Founder and CEO of Attentive.
NEW YORK (PRWEB) March 20, 2020
Attentive®, the personalized mobile messaging software platform for brands and organizations, has launched an in-depth microsite, “COVID-19: E-Commerce Trends and Tactics.” The microsite shares data-driven insights and tactics for e-commerce brands to navigate rapidly shifting consumer behaviors surrounding COVID-19.
Attentive works with over 1,000 leading brands, including many of the top online retailers in the world, generating billions of dollars in online sales for its customers. After closely monitoring the initial impact of COVID-19 on the e-commerce space, the company launched the “COVID-19: E-Commerce Trends & Tactics” microsite to surface trends from anonymized Attentive data across 11 different industry verticals—including Apparel, Beauty, Food and Beverage, Health and Wellness, Pets, and more. This data is accompanied by further descriptions of upward and downward trends within each industry vertical—as well as actionable tips—to help e-commerce businesses adapt to a rapidly changing economic environment.
“We’re in a very unique position of having visibility into the shifts occurring in consumer behavior across 1,000+ brands at this time,” said Brian Long, Co-Founder and CEO of Attentive. “We wanted to surface this data in a way that could be helpful and actionable to our customers, partners—and to the e-commerce industry at large.”
Attentive has launched a text alerts channel (available in the US) in tandem with the microsite to share immediate updates with subscribers as they become available, and to open up a direct line of communication with marketers who are looking for more guidance. The company has announced a goal of donating $25,000 to Feeding America—for each new text message sign-up, Attentive will contribute a $10 donation to Feeding America.
“With this educational content piece, we can do our part as a technology company to help keep the e-commerce industry informed, while giving back,” said Brooke Burdge, VP of Marketing at Attentive. “For each sign-up for our text alerts channel, Feeding America will be able to provide 100 meals to children and families in need through their network of food banks.”
The COVID-19 microsite and text communications channel will be updated on an ongoing basis to reflect the rapidly shifting environment. To provide additional in-depth coverage, Attentive will be hosting a webinar on April 2 to answer questions raised by marketers, and dive further into emerging trends.
About Attentive
Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 1,000 leading businesses rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In January 2020, Attentive raised a $70M Series C investment led by Sequoia and IVP, two of the world’s leading venture firms. Attentive is also backed by Bain Capital Ventures, Eniac Ventures, and NextView Ventures. To learn more about Attentive or to request a demo, visit http://www.attentivemobile.com.