WPI Communications Publishes Newsletter Marketing Guide for Attorneys

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Special report identifies benefits of newsletter marketing and offers best practices for making the most of a newsletter marketing investment

WPI Communications, Inc., a newsletter marketing firm that has helped professionals build their practices for more than 60 years, recently released a special report titled, “The Complete Guide to Newsletter Marketing for Your Law Practice.” The 14-page guide provides practical tips and best practices for attorneys aiming to build their practices with a newsletter marketing program.

Like professionals in many other fields, attorneys face increased competition and a new set of challenges. Savvy consumers now do their own Internet research and may try to handle some matters themselves, without the help of an experienced attorney. In addition, many consumers are unaware of all the situations in which an attorney can help them. A client newsletter program with seasonal articles on such topics as estate planning, depositions, sexual harassment, eminent domain and other important issues—as well as updates on recent court rulings—reminds clients that you can be a valuable resource throughout the entire year.

In good economies and challenging ones, the most successful attorneys provide top-quality service, and they market their practices consistently, effectively and year-round. A growing number of attorneys use newsletters to keep in touch with clients on a regular basis.

“Newsletters have proven effective for the unique marketing needs of attorneys,” said Steve Klinghoffer, president of WPI Communications. “They are especially valued in today’s marketing environment because, unlike traditional advertising, newsletters are not viewed as self-serving and offer the best opportunity for client education.”

“Attorneys especially value newsletter marketing because it is cost-effective, reinforces their authority as the local expert and keeps their names in front of clients throughout the year,” Klinghoffer added.

“The Complete Guide to Newsletter Marketing for Your Law Practice” is written not only for attorneys interested in starting a newsletter marketing program but also for those looking to make the most of their investment in an existing newsletter marketing program.

Sections of this special report include

  • Build a Solid List: Print and E-mail
  • Develop Excellent Content    
  • Design an Appealing Newsletter
  • Newsletter Marketing Best Practices    
  • Measure and Track Results    
  • eNewsletter Techniques

“As with all marketing programs, return on investment is key, and newsletters are no exception,” Klinghoffer said. “Used consistently over a long period of time, client newsletters sent by attorneys pay for themselves. This is a fact I have seen for myself in my 29 years of publishing newsletters. For many of the practices with whom we work, one or two new clients can pay for the annual cost of a newsletter program.”

This free report can be downloaded at http://wpicommunications.com/request/the-complete-guide-to-newsletter-marketing-for-your-law-practice/
WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or “The Complete Guide to Newsletter Marketing for Your Law Practice,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://wpicommunications.com.

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Vincent Gragnani
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